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Meet Michael Coronado

Michael Coronado

Michael Coronado, Vice President of R.F. Orchids

Michael literally grew up at R. F. Orchids, having been with the firm since he was 13 years old. He started out working in the greenhouses, repotting, staking, fertilizing, packing & shipping, later getting involved with exhibiting orchids and other facets of the business. In 1985, the firm incorporated and Michael became its Vice President. He is now Vice President in charge of growing and hybridizing.

Mike has traveled extensively around the world to keep abreast of the newest trends in orchid hybridizing, including the nursery’s specialty, vandaceous orchids. He has spent several months at the R. F. Orchids’ growing facility in Thailand learning techniques for the propagation and production of orchids for the international market. In his career with R. F. Orchids, Mike has also participated in many domestic and international orchid shows including several World Orchid Conferences and the prestigious Chelsea Flower Show, and is an accredited American Orchid Society Judge. He has served on the Board of Directors of the South Florida Orchid Society, and is a Life Member of the American Orchid Society.

Judging in Taiwan

Judging in Taiwan

One of Mike’s favorite activities is the design of private orchid gardens. He has designed orchid gardens for many important South Florida properties, including the outdoor façade of the Christian Louboutin boutique in the Miami Design District. Mike has also designed interior orchid arrangements for South Florida notables including Cristina Saralegui, and he is manager of our flower shop at the Ocean Reef Club. He was also instrumental in developing R.F. Orchids’ “Orchid Camp”, a series of educational classes about orchid growing in South Florida.